Who is
Michele Cavaliere?

He’s the illustrator behind the heart in a glass — the mark on every bottle of Vino da Merenda, and, as it turned out, the starting point for a whole VinAnima rebrand.

We asked Michele for a label. What came back was so simple, so exactly right, that we ended up building the rest of the brand around it instead of the other way round.

Some labels decorate a bottle. This one explained what we were trying to say.

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the heart in the glass

MICHELE
CAVALIERE

Ink first,
label second

Michele isn’t a wine-label designer by trade — he’s a cartoonist. Born in Bolzano in 1969, he published his first cartoons in local papers at fifteen and later drew for Cuore, Italy’s satirical weekly, through the ’90s. Since then his work has run through advertising agencies, national newspapers, television and books, alongside editorial illustration for AIDS-awareness comics in Mozambique and land-mine safety workshops in Kabul.

That’s the eye we handed a wine label to — someone used to saying a lot with very little, fast, and without losing the joke or the feeling.

See more of Michele’s work at michelecavaliere.com.

Since 1969

The Illustrator

Satire, caricature and social commentary across newspapers, TV, advertising and books — plus murals and educational illustration from Rome to Kabul.

The Label

Michele drew VinAnima’s heart-in-a-glass mark for Vino da Merenda. The simplicity was doing all the work — so it ended up on more than just the bottle.