Right up your
strada

Right Up Your Strada is our first client-driven wine from VinAnima (Per), our trade wine pairing project — currently pouring with our South West collective who made it happen: Rye Wine Bar in Frome, Beckford Bottle Shop in Bath, and Carouse Wine in Bristol.

The name comes from Jack Lewens at Rye — the first time he tasted the wine, he declared it “right up my strada.” It stuck, and the glass-and-heart mark that’s since become the company logo was added as a graffiti tag.

The wine itself is grown by Daniele Ricci at Cascina San Leto, in the Colli Tortonesi — family-run since 1929. We know it as Right Up Your Strada Rosso; keep your eyes peeled for the Bianco.